amiller@kicksta.co (Alexz Miller) You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you…

Amanda Sellers Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market…

Caroline Forsey Whether you’re an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found…

elliemirman@gmail.com (Ellie Mirman) A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but…

lkolowich@hubspot.com (Lindsay Kolowich) Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off…

cperricone@hubspot.com (Christina Perricone) With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does…

Neha Saboo You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods…

Eileen Smith Let’s say you’re gearing up to make your pitch at a potential client’s office, a trade show, or even on Shark Tank. Just a moment ago, you were fine. Now, your legs are shaking, you can’t quite get…

Meg Prater When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps…

pbump@hubspot.com (Pamela Bump) Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of…