Kayla Carmicheal When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the…

Hendrik Köhler As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to…

Kayla Carmicheal Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site…

lkolowich@hubspot.com (Lindsay Kolowich) With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy. It all starts with your Instagram profile.…

lkolowich@hubspot.com (Lindsay Kolowich) Have you ever cringed at a “Got Milk?” ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school? Then you might…

evwolf@hubspot.com (Evelyn Wolf) Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the…

cwainwright@hubspot.com (Corey Wainwright) “Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get…

Rebecca White The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the…

Kayla Carmicheal We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time…

Caroline Forsey Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video.…