Is Coding the Next Must-Have Skill of the Modern Marketer?
November 18, 2019evwolf@hubspot.com (Evelyn Wolf) Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind the scenes of all these digital campaigns?Code is what lies behind so many of our great marketing campaigns. Our websites, our emails, our apps and tools that are made to give your customers a better experience — these all run because there…
How to Write a LinkedIn Recommendation in 2019 [Quick Tip]
cwainwright@hubspot.com (Corey Wainwright) “Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get…
4 Trading Tips from Forex Academy That Every Part-Time Forex Trader Should Follow
You don’t need a floor trader or full-time Forex broker to access the market these days. Thanks to technology, you can now sit in your office and keep track of the market on your mobile or laptop. All you need…
25 Social Media Campaign Ideas to Try in 2019
Rebecca White The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the…
What It Is and Why You Should Use It
A growing number of businesses choose VoIP telephony over POTS (plain old telephone service) because of its cost-effectiveness and scalability. Although the VoIP vertical is still maturing in the U.S., it’s exceeded growth projections by 50% for the last two…
9 Social Media Metrics You Should Be Tracking (& How to Track Them)
Kayla Carmicheal We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time…
How to Embed Video in Email [Quick Tip]
Caroline Forsey Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video.…
Types of Businesses That Are Booming
If you’re thinking about starting a business, the last thing you want to do is start one in a dying industry. Industries trend up and down all the time, so while one particular industry may have been booming a decade…
16 Samples & Templates to Inspire You
cstec@hubspot.com (Carly Stec) Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data…
How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month
Jennifer Stefancik Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app monthly, and more than half log in daily.…
6 Must-Use Apps for Every New Entrepreneur
When you’re an entrepreneur, it’s all about working smarter, not harder. After all, you are your own boss, so you want to be able to be in control of the hours you’re working. You have a long to-do list and…
